What would it take for you to give up the security of a full-time job? To tie your future to passion instead of choosing safety?

Ian spoke to BRW about turning a passion into a successful business. He reveals what it took to get the business off the ground, lessons learned, and how we earned our very first customers.

A big benefit to starting a business that is aligned to your personal interests is your willingness to spend time ensuring its success, Royal Coast Walks founder Ian Wells says.

“My passion for it was overriding,” he says of his decision to give up his office job and start his own business.